Roofing Company Advertising for Roofing Leads
Quick, Guaranteed Results
Border West is a top-notch digital marketing company that works extensively with contractors. We build and manage the best roofer contractor marketing that brings in roofing leads fast.
We know the industry and we know how competitive it is. Most roofers have no problem spending thousands of dollars in online advertising because even one more roofing contract will pay for it.
The problem is, many of them do their roofing company advertising themselves and don’t really know what they’re doing. Or they pay an online marketing company that claims they know the roofing industry. They end up paying a lot more than they need to to get roofing leads.
We work with contractors to create marketing that speaks to their customers. And we do it for reasonable fees. Border West isn’t some huge digital marketing firm in downtown Austin. We’re a small, professional operation that invests in making our company better for our clients.
If you’re looking for the best online marketing for roofers, give us a call or fill out a contact form. We’ll create online advertising that works better and costs less than our competition.
Give us a month and you’ll see why we’re the best roofing contractor marketing agency!
Coronavirus, Recession, and Roofing Leads
Everyone on the planet has been effected by the Coronavirus, or COVID-19 outbreak. While roofers are still allowed to do roofing jobs in most areas, it doesn’t matter if there aren’t any roofer jobs available.
Almost everyone who knows about the economy is predicting a Coronavirus recession. Each week, millions more people are filing for unemployment. What happens if there are suddenly no customers who need a new roof?
Marketing a roofing business is always important, but it can be crucial if when there are less roofing leads. Having your company at the top of the list is even more important then. Border West is offering roofing contractor marketing for free for the first month to help you get started. Our company builds long relationships with our clients. If you’re working with Border West, we’ll make sure we get through any recession, or whatever else Coronavirus throws at us, together!
Let Border West Advertise Your Roofing Service
Roofer Advertising Leads in Less than a Month
A lot of contractor marketing companies talk a big game, but don’t deliver results. Border West is the opposite. We want to show you what we can do before you invest a lot of money. Our job is to bring you more jobs and more customers. And we’re damn good at it.
Fill out the form below and we’ll get in touch.
Google for Roofing Companies
When we’re creating roofer digital marketing services, Google is going to be our first priority. If you want to be successful with any business on the internet, Google is something you can’t afford to avoid. Google controls the majority of searches on the internet. If someone needs a new roof put on, there’s a really good chance they’re going to search Google for a good roofing company. But Google has a lot of different areas where you need to advertise your roofing company separately.
Google Search
This is just what it sounds like, you search Google and your business comes up. If you have a website, you should be on there somewhere. Have you ever tried to look up your website? Chances are, it’s not on the first couple of pages.
Getting your roofing website up on Google requires a bit of skill. It has to be optimized for searches (SEO) in order to get it placed above the other roofer websites. We recommend hiring a professional company like Border West (us!) to do this for you.
Places is where you get your business to show up on Google Maps. This is a great way to make sure potential customers find you when they’re searching for a roofer in your city. This is a fairly easy process to set up. Go to the Google My Business page here to get started.
While Places is free to list your roofing company, there are many things you can do to stand out. Check out our blog getting leads for contractors to learn more. Also, you’re able to run low cost ads that place your business above others on the list at the side. Once you set up an account, you’ll be asked if you want to start running roofing company Google ads on Maps. Follow the prompts to get started.
Google Ads (Adwords)
Roofing company Google Ads can make a roofer a lot of money if they’re done right. If not, you’ll be tossing money out the window. Border West has years of experience in running roofing company Google Ads and we know how to beat other roofers so you get the jobs.
Professional roofers know that even one extra job per month can pay for thousands of dollars worth of advertising. They’re not afraid to sink a lot of money into roofing company Google Ads if they know they’re going to get more jobs. If you use a professional company like Border West to manage your Google Ads account, you’ll get more jobs and spend less money than the other guys that are doing it themselves. This is because we’re a Certified Google Partner and we know how to make our clients money. Click for a free quote.
Google Local Services
Google Local Services for roofing companies is similar to Ads, except guaranteed by Google. If you’re here in Austin and you search “best roofing company Austin” you’re going to get three green boxes at the top. These will say “Guaranteed” and have roofing companies listed in them.
Local Services is a program where Google checks reviews, licenses, and insurance before allowing you to list your business. But once you get listed on Google Local Services for roofing companies you’re name will be in those green boxes sometimes.
If you go to Border West’s Google Local Services you can find more information. It also tells you which cities it’s available in. Border West can help you list your roofing company on Google Local Services. We’ll also do it for free if you use us for any other services.
Why You Should Hire Border West For Roofing Contractor Marketing
We’re going to come right out and say it-we will make your roofing company more money than you can alone. Border West has worked with a lot of contractors that do great work but a bad marketing strategy. Just being a great roofer isn’t enough anymore. Word of mouth isn’t as effective as it used to be.
If you really want to get more roofing leads, you’re going to need to have a solid digital marketing plan. You need some solid roofing PPC on Google Ads at the very least. You need a strong Facebook and Google Maps presence. And if you really want to be the top roofing contractor in your city, you’re going to need to build a long term SEO plan for your roofing company.
These are all things that Border West will do if you hire us to represent your business. But the first thing we’ll work on is roofing pay per click for your business. Our goal is to start bringing in roofing leads right away.
We want you to see that our company means business and that we’ll deliver. Then we can start talking about roofer digital marketing services in the long term..
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Roofing Contractor Marketing that Works
Bing Ads for Roofing Companies
Next along, Bing is another place to advertise your roofing company for a reasonable price. Bing is a search engine just like Google, but with only a fraction of the users. Still, advertising on Bing can be effective, especially with older homeowners.
For one thing, Bing is much less expensive than using Google Ads for a roofing company. Many times, clicks for the same keyword costs a fraction of what it would on Google. Also, if you have an account, your roofing company Google Ads account can be transferred very easily to Bing. This is a service that Border West does absolutely free if we’re managing another account for your business.
Home Advisor
If you’re a roofer and you’ve done more than a couple of jobs, you’ve probably heard of Home Advisor. This is a place where you can buy roofing leads, and Home Advisor is very happy to sell them to you. This is because they make a lot of money doing it.
When we saw that question earlier, “What is the most reliable way to asvertise my roofing company online at a reasonable prise?,” Home Advisor was one of the first places to come up on the search. They spend tons of money to be first on Google search for roofing companies. This is so they get the leads instead of regular roofers, then they sell them.
When you’re working with Border West, our job is to make sure you get roofing leads too. Buying leads from Home Advisor is expensive and unpredictable. Wouldn’t you rather pay for actual good leads from your own marketing company? Get in touch with Border West and we can make that happen fast!
Craigslist/Free Posting Sites
So there are still places on the internet where you can post your business online for free. One of the more popular is Craigslist. If you’re looking to advertise a roofing company on Craigslist, you are going to have a lot of competition. Since potential customers have no way to research companies on Craigslist, the only thing they have to go by is your ad.
Fortunately, Craigslist and other free posting sites like Yellowpages.com and Manta can bring jobs. But they may not be the ones you want. It will often be customers trying to pay bottom dollar for top quality work. Or someone will want you to drive across town to replace a couple of shingles. Truthfully though, most of the calls you get will be someone trying to sell YOU something.
That’s not to say you should rule out sites like Craigslist. They can sometimes be the only option when you’re on a small budget. But once you do sell a couple of roofing jobs, it’s a good idea to look at investing in some solid advertising. Call or click for a Border West contact form and we can start getting leads for big roofing jobs!
Even if you don’t want to advertise your roofing company on Facebook, it’s still not something you should ignore. I rarely use Facebook for personal reasons, but it is a valuable tool for your business. Border West manages many Social Media accounts for clients and it can be a great source of potential clients.
The first thing you should do is set up a Facebook Business page for your roofing company. Here you can input relevant information like hours, location, type of work you do, and contact information. Facebook will also ask you repeatedly if you want to advertise. You can create some simple ads with a step by step process, or you can get more in depth if you have the time. Personally, the simple ads haven’t ever provided great results for roofers we’ve worked with, but they are a cheap way to get your business out there.
Final Thought
No matter what you do to advertise your roofing company, your biggest goal is to land more jobs. More jobs means more money, a bigger company, a new truck, and the pride of being a successful business owner. Border West understands that and our main focus is always making our clients more money.
If you decide to use these tips, they will improve your business. If you’re ready to have your business take off, then give us a call. We’ll help you get it started, and be with you every step of the way!
