Website Services by Border West

Finding a great web design company is about much more than just creating pretty web pages. Generally a well designed website will combine many aspects that not only are attractive to the reader, but also rank well on Google. In particular, it will perform well in areas like SEO, proper formatting, quick loading times, and multiple other optimizations. Subsequently these are all for the purpose of being listed highly on Google. Besides, what’s the point of a perfectly designed website if nobody ever gets to see it?

Border West Website Samples

The Effectiveness of a Well Designed Website

It’s no secret that the amount of business being done online is massive. Likewise, the availability to conduct this business on a constantly available mobile phone means it will continue to grow. As a result, web design has become as important an industry as nearly other industry in business today. 

Your company’s website is your brand, your sign, your storefront, and your overall image all packed onto a screen. Subsequently, an outdated or slow loading website is equivalent to a store with weeds growing in front of the door and paint peeling from the building. Conversely, a well designed, contemporary, easy to use site with necessary information easily accessed is equal to a clean, well lit store with clearly marked aisles and helpful associates.

ppc competitor and website analysis charts and graphs

Websites Built for Conversions

google logo magnifying glass

The most important aspect in web design, that is often overlooked, is that the website’s purpose is to create an action from it’s viewers. Such as read a blog post, call a company number, order a product, enter an email, or a number of other things. Above all, the website needs to be appealing to the viewer. However, oftentimes websites are built around the designer’s preferences. Incidentally, this is the case nearly all the time with amateur sites designed on sites like Wix. 

When choosing whether to use a web design company or attempt it yourself, it’s important to consider more than just the ability to actually create a page. Generally, a professional web design company like Border West will have experience not only knowing how to build a beautiful, functioning website, but also with what appeals to potential viewers. Coupled with knowing how to design websites that produce sales, hiring Border West for web design always produces a great return on investment.  

Website Design for Mobile Users

A couple years back, the search engine monster that is Google decided that mobile phones were becoming the go to method of searching the web. Consequently, the began to focus more on providing better results for websites designed to work well on mobile. As a result, web designers that created websites that didn’t perform flawlessly on mobile were penalized on search results.

Although this is common knowledge in the web design world, it doesn’t mean that it is always adhered to. In particular this is true with simple website creation software that promises a website in minutes. Above all, these sites promise ease in website creation over functionality. As a result, you get a website that looks good on your computer, but is all over the place on your phone. Also, this means that your semi-functioning website will be buried on the tenth page of Google. Subsequently, Border West designs websites to perform beautifully on mobile. Hence people will actually see them and they’ll look amazing.

phone in hand

A Border West Website Built for Speed

Click the button below to test your website speed on mobile

The following is an excerpt directly from Google’s own description on the importance of load times:

“We want users to interact meaningfully with what we build. If it’s a blog, we want people to read posts. If it’s an online store, we want them to buy stuff. If it’s a social network, we want them to interact with each other.

Performance plays a major role in the success of any online venture. Here are some case studies that show how high-performing sites engage and retain users better than low-performing ones:

  • Pinterest increased search engine traffic and sign-ups by 15% when they reduced perceived wait times by 40%.
  • COOK increased conversions by 7%, decreased bounce rates by 7%, and increased pages per session by 10% when they reduced average page load time by 850 milliseconds.

Here are a couple case studies where low performance had a negative impact on business goals:

  • The BBC found they lost an additional 10% of users for every additional second their site took to load.
  • DoubleClick by Google found 53% of mobile site visits were abandoned if a page took longer than 3 seconds to load.

In the same DoubleClick by Google study cited above, it was found that sites loading within 5 seconds had 70% longer sessions, 35% lower bounce rates, and 25% higher ad viewability than sites taking nearly four times longer at 19 seconds.”

website design speed test

Border West Knows Website Speed Matters to Google

Basically, Google has said that they feel that page loading time is so important that they’re going to move fast loading website highest in search. Therefore, if your website isn’t optimized for fast load times, people probably won’t get to it on a search.

Border West focuses on web design that optimizes load times in order to appease Google search results. Incidentally, we utilize fast loading WordPress themes that look great and load fast. Furthermore, Border West designs websites equipped with the necessary WordPress plugins that increase website performance and load times. As a result, our clients get a website design that looks amazing on the outside while humming perfectly on the inside.