Golf Course Advertising that Drives Yearly Revenue
Digital Marketing Designed for Golf Courses
Trying to bring more clientele to a golf course requires a much different approach than other forms of marketing. For one thing, it’s seasonal in most places across the United States. Another issue is that often times, the areas you wish to promote are extremely competitive. Wedding venues, for example, are expensive, thus profitable for the locations. This makes standing out online expensive and complicated. If you wish to compete, you need a digital marketing agency experienced in golf course advertising. Border West is that company.
Golf Course Marketing Strategies That Change With the Seasons
Border West has managed clients all over the United States. We understand that marketing for golf courses needs to fluctuate depending on the clientele, location, and weather. Our clients in Boston are going to have a completely different marketing strategy from our clients in Pasadena in November. We advertise (and book A LOT of) quinceanera for a golf course in Los Angeles. There isn’t as much of a need for this in Ohio.
Focus generally needs to change throughout the year as well. Many digital marketing companies get lazy. They find a plan that produces results, set it, and forget it. Border West knows from experience that the direction of outreach needs to be fluid. Promotion of golf outings and corporate functions generally drops significantly when a course is booked for the summer. Advertising for wedding venues skyrockets at the end of December (Christmas engagement rings lead to searches for wedding venues).
Advertising Golf Courses As Wedding Venues
One of the biggest reason golf courses have issues booking weddings is that people generally don’t consider them, unless they’re members. This is unfortunate because many golf course backdrops produce stunning wedding pictures. So how is it possible to change this?
The Perfect Destination
The first part is ensuring your website is visually appealing. Many golf course websites are simply not designed with picturesque weddings in mind. One of Border West’s partners, RWMarketing, is much different. They produce complete golf websites with wedding venue pages that would rival any prominent venues.
Another simplified option is creating wedding specific landing pages separate from the site. The importance of a landing page is one of the most understated facts of digital marketing. Border West knows the first impression potential clients have of you is vital. This is why we create beautiful, budget friendly landing pages that lead to bookings.
Finding Your Audience
The second part is just as vital to success as a wedding venue. How are people going to find you when they are looking for a place to host their wedding?
This is where a professional digital marketing agency like Border West, with golf course experience, is essential.
Competing with websites like WeddingWire can be expensive, especially if you can’t expertly manage online advertising. Many golf courses manage their advertising “in house” via event coordinators. In today’s tech centered advertising, inexperience can cost dearly. The first step is to find out how you’re performing against other venues in your area with a Competitor Analysis.
Overpaying for under-performing marketing is like shooting yourself in both feet. You’re spending more than you should for Facebook and Google Ads, while at the same time, you’re missing out on revenue by having your ads show less often. Border West has, time and time again, taken the same golf course advertising budgets and doubled (or more) their qualified responses. We can and will do the same for your golf course ads. Contact Border West today!
Branding Your Nineteenth Hole for Events
Aside from weddings, there are countless other opportunities where you could be adding more revenue. What specific events could your location be missing out on?
Holiday Parties
There are countless searches for Christmas party venues around the holidays. Get your name on that list.
Graduations
Depending on your location, graduation parties can be a great, low maintenance source of revenue.
Corporate Events
Hosting the yearly office event with a weekend golf course outing would make all the employees happy.
Birthdays
People are searching for the perfect birthday party location year round. This is a great opportunity to serve food and cocktails also.
Quinceaneras
The searches for Quinceanera locations in LA are double the number of wedding venues. Are you missing this steady revenue stream?
Special Events
Does your golf course have the space to serve as a small outdoor concert venue? What about a bar to host a Super Bowl Party?
Right place/right time is the key with events. This means advertising expertise is crucial if you want to stay booked, you need to be where people are looking. Border West knows how to make that happen.
We’re aware that most golf course advertising budgets need to be used sparingly. Our experience allows this to do this while still providing excellent results. One of our first year clients nearly broke $1 million in event revenue on a very reasonable budget. Border West knows digital marketing for events. We can make this happen for your course as well. Let’s talk!
What Do You Need Specifically To Be Successful?
Every golf course is different, and this includes their digital marketing needs. Border West understands this and starts off with a thorough analysis of your course, area, and competitors. Then we look at your website, traffic, and complete internet footprint. Only then are we able to put together a detailed strategy that would most benefit your specific location.
Most digital marketing agencies treat golf courses as any other client. Their strategy is generally an expensive “full court press” method. Spending thousands on a new website along with every form of online advertising and social media available will absolutely produce massive traffic. It will also put a huge hole in your operating budget.
Border West doesn’t operate that way. We carefully tailor each and every account towards their budget and what will work the best. Some clients only utilize Google Ads. Others have a strong Facebook and Instagram profile. Several shut down all advertising and only use SEO and Google Maps for business throughout the summer. They’re simply too busy to handle any other requests.
Bottom line is, Border West isn’t going to oversell you on golf course marketing that you don’t need. We’re going to produce a strong return on investment. We’re not going to force you into any long term contracts. We aren’t going to try to sell you an expensive website you don’t need. And you will always know exactly where your money is spent and the results it’s producing in real time.
