A Digital Marketing Agency Experienced in Moving Company Advertising
Your advertising budget, just like your time, is valuable. Trusting a company to manage advertising for your moving company is a big step. Border West has proven experience advertising for movers. We know how to get results that create real moving leads, not just “clicks.” When you’re ready to make the leap into competing online against the big moving companies, Border West is the digital marketing agency that can get it done.
Why Shouldn't I Just Manage My Advertising Myself?
What does a mover say when someone asks, “Why shouldn’t I just move myself? Why hire a professional?”
Anyone who’s been in the moving business for very long can name several very good reasons.
That’s the same with digital marketing.
Can you run Google Ads for a moving company without any experience?
It’s definitely possible. But if you don’t know what you’re doing, there’s a very good chance you’ll lose money. And there’s a 100% chance that you won’t make as much as you possibly could by letting an experienced agency like Border West manage your moving advertising.
Even with the expertise and knowledge, another huge factor is time. Just because a person may be able to repair a transmission or put a roof on their home, their time is often more valuable than the cost to do those things. Most professionals can earn much more running their business for a few extra hours per day versus what they would save managing their advertising campaigns on their own.
When people hire a mover, they’re hiring a professional to perform a service better than they could do it themselves. When you hire Border West as your digital marketing agency to get your company more local moving leads, that’s exactly what you’re doing.
Border West has managed moving company advertising campaigns for companies of many different sizes and industries. We’ve also worked with movers all over the United States. Our clients’ budgets have ranged from a few hundred per month to upwards of $10,000. One thing remains consistent with every budget:
The best return is going to be a professionally managed Google Ads campaign.
There are many different ways to get more local moving leads, and they all work to some extent. If you’re running an ad budget of a few thousand dollars a month or more, you’re going to want to diversify your reach. But first and foremost, the cornerstone of any moving company advertising campaign is going to be Google Ads.
(See Do Google Ads Work for a Small Moving Company?)
The Cost of Google Ads for a Moving Company With Border West
The term, “What’s the bottom line?” seems a bit outdated. With most everything now, it needs to be one of the first questions. Many business owners want to know if they can afford something before they waste time discussing it.
This is why Border West has always been completely transparent with ALL costs.
After our initial contact, whether by phone or email, we’ll run a detailed analysis on your business.
We’ll be looking at the following factors:
Border West Ad Management
Fees for Google Ad Management (Bing Ads Included Free)
$400/month
Ad Budget up to $4,000/month
or
10% of Ad Budget
Ad Spend Above $4,000/month
Your location
How much actual business is there in your area?
How many people are searching for moving companies every day.
In some smaller cities, business is extremely limited.
In many rural areas, everyone has ten friends with a pickup. The idea of hiring a moving company seems absurd.
Even in these areas, there are going to be potential customers. How Border West determines the best path to connect them with your business will help determine cost and strategy.
Competition
How many moving companies there are in your area?
Are they advertising?
What are they spending?
How good is their digital marketing?
What’s their website like?
Knowing exactly what you’re up against is a huge factor in your success. With our sophisticated software, Border West is able to analyze any website to see online traffic, Google Ad spend, and overall website performance. Our PPC Competitor Analysis can help us develop a plan to use what your competitors are doing to our advantage. It also provides hard data to create a detailed budget along with expected results.
Google Ads Keyword Costs
If you want someone searching for the term “moving company” to bring up your company’s name first, it costs a certain amount. What that “cost per click” amount is differs greatly based on location. Portland it’s well over $10. In San Antonio, we can sometimes get it under $3.
Understanding major keyword costs and competition is vital. There are countless ways to lower cost per click for major keywords, but there’s only so much that even we can do. A $10 average cost keyword isn’t going to be brought down under $1 no matter how experienced a digital marketing agency is.
Your Website
Is your website going to convert potential customers into actual moving leads? Or are they going to take one look and run.
Border West isn’t in the business of selling moving companies products they don’t need. But we also don’t like wasting our client’s money on moving ads that aren’t going to work. A bad website can make that a reality.
A new website that’s simple and effective is sometimes necessary. Other times, we can just build a landing page for a few hundred dollars that’s separate from the site. Most of the time though, we can still get amazing results with the website a business is currently using, even if it isn’t perfect.
Advertising Budget Range
This doesn’t need to be an exact number, but a ballpark is helpful. Border West can generate local moving leads with most any budget, but how many will be determined by what we’re given to work with.
Our company’s foundation is based on complete transparency. We want everyone to have the correct expectations, and know exactly where their money is being spent. Border West will get your moving company the best return possible on your advertising budget, no matter what it is.
Timeline for Growth
Every business owner wants their company to become more successful. To do that, they generally have to expand their business to some extent.
To do this successfully, it needs to happen at the correct pace.
With moving companies, the growth needs to be sustainable. If a mover is running two trucks and they suddenly start getting dozens of moving leads, it may be more than they can handle.
Another issue is maintaining a consistent amount of business once a mover has grown. Purchasing new equipment and hiring more staff is a large investment. Expanding too quickly, then having incoming moving leads dwindle can bankrupt a small business. Border West is here to make sure that doesn’t happen.
Growing a Moving Company in a High Competition Area
Keeping your moving company advertising relevant in a city with dozens of competitors is very difficult. Any large major moving corporation is going to be working with an experienced digital marketing agency. If you’re going to share advertising space with movers in a competitive market, you’re going to need an experienced marketer in your corner too.
Outperforming Other Moving Companies
How does Border West ensure that a mover with a limited budget gets more moving leads through advertising?
Experienced Google Ads account optimization.
We’ve managed many local movers who’ve gone up against nationwide corporations and stayed competitive. Against higher advertising budgets and digital marketing agencies with big, expensive offices, Border West is still able to bring steady moving leads for our clients. We do this through experience, hard work and diligence.
“Terry and Christy Oliver, Owners of Apache Moving and Storage have been pleased with [Border West’s] efforts towards our PPC account. We have had great results! Looking forward to our continued relationship.”
Christy Oliver
Capitalizing on Other Opportunities
There are countless other ways to get local moving leads, but what actually works? And what should a mover focus on with a limited budget?
These are all areas Border West will cover in detail during our initial consultation. There are some moving companies that we manage everything for; social media, their website, Google and Bing Ads, reputation (reviews), email outreach, Google Maps, promotions, SEO, and content creation. Other movers we work with only have us managing a modest Google Ads campaign.
No matter what your company’s goals, Border West can help.
Often times, success online comes from simply doing things better than your competitors. Here are some of the main opportunities that most moving companies are missing out on:
Are You Paying Attention to Reviews?
Online reviews are extremely important if you want your business to have any success online. So much so that an entirely new field has emerged because of them. Reputation management is a key factor in a company’s success. There are studies that have shown that a one star increase can raise revenue by over 20%.
This also works in reverse. Can your business afford a 20% loss in sales at the hands of a couple of disappointed customers?
There are countless websites online who claim to get rid of negative reviews and increase your overall rating. Most of these are very misleading. It’s very difficult to get a negative review removed. Unless you can prove it’s basically fraudulent, you’re stuck with it for life.
How can reputation management companies erase bad moving reviews?
The truth is, they don’t. The way to improve your overall review score is to get more reviews. Period.
Think of it like this; if a moving company has 5 reviews and one is bad, it is going to have a 20% affect on their overall score. If they get 5 more reviews, the affect of that single review goes down to 10%.
The key factor is to get as many good reviews as you can from satisfied customers to offset any negative reviews.
How does a moving company accomplish this?
Border West can make this happen by creating email outreach campaigns for past clients. We also design forms and questionnaires for new clients with links to Google, Yelp, and Facebook to encourage reviews. Sometimes, there is an incentive involved for simply giving an honest review of a moving company we represent.
We do all this for much less than a reputation management company charges. And without false or misleading promises.
Is Your Google My Business Account Updated Regularly?
Google My Business is probably the most neglected form of free advertising for moving companies. Google Maps, which is populated by Google Business data, is used by 154 million people per month! This is a place to post business updates, pictures, sales, discounts, articles, and anything else related to your moving company. Yet hardly anyone takes advantage of this.
Properly utilizing Google Reviews can help your business show up more often on Maps as well. But regularly posting can really boost your ranking.
How many more moving leads would you get every month being listed as one of the top three movers on Google Maps?
Allowing an experienced digital marketing company like Border West manage and maintain regular posts on your Google Business listing can make a world of difference. Regular content with targeted keywords can improve how often your business is viewed dramatically.
Is Someone Writing Content for Your Website?
SEO or Search Engine Optimization, is a term that gets tossed around often. Google “SEO Agency” sometime and look at the millions of results.
There are countless “optimizations” that can improve your website ranking on Google. Depending on where you look, the answer varies dramatically. The one factor that remains consistent is creating great content.
What does that mean exactly?
Write stuff worth reading!
While it’s not as simple as that, Google and other search engines are designed to answer questions. When someone types in “moving company in Houston” into a search bar, the algorithm tries list the best web pages that will answer that query.
Generally, ads will be first (including Google Local Services for Movers), then Maps listings. After that, organic or search listings are displayed.
If a page on your website provides the best answer to that search for moving companies in Houston, then guess what?
Your website is going to show up.
Getting on those first few organic spots is extremely difficult. Especially in a larger market area.
But it’s not impossible. And even if your website isn’t listed first, the higher it’s listed, the more it will get viewed by potential movers. Continually writing and adding great content that relates to customer searches will continue to improve your ranking.
Do this correctly for long enough and eventually your moving company will be on the front page of Google!
How Many Facebook Friends Do You Have?
Like it or not, social media is here to stay. And more and more, it’s being embraced by business owners as a way to get more customers. If you’re not using social media to promote your moving company, you’re missing an opportunity that other movers are embracing.
While it’s not necessary to post status updates for your business multiple times per day, it’s important to have a presence.
Facebook is a great place to engage with potential customers and past clients. It’s also another medium to collect those ever so important reviews. And once you develop a substantial following, it becomes a free source of advertising for your moving company.
Instagram is another form of social media that’s growing in popularity with business owners. Especially those who provide services (hint, hint). Instagram makes it very easy to take and post “on-site” photos of jobs and employees. This can be very helpful for potential clients who want a visual image before trusting a mover with all of their possessions.
Effective Social Media Management for Movers by Border West
Just like homeowners trying to move, many business owners simply don’t have the time, ability, or desire to manage social media accounts. Border West provides social media management as a digital marketing service for a very reasonable rate.
We post regular updates, manage reviews, communicate with customers, and update photos. We will help your moving company create and maintain a strong social media presence that highlights the positives of your business.
Most importantly, Border West will build strong social media profile pages, ensuring that your business is properly benefiting from these ever growing outlets.
Let's Talk!
Free, No Obligation Consultation
All relationships start with a conversation. Fill out our contact form or give us a call. We’ll get some basic information, run some reports, and set up a time to talk.
Border West will provide real data on what to expect for costs and results. We’ll discuss your company’s needs and compare them with our recommendations for success. Then we’ll come up with a detailed plan to ensure the best possible return.
What to Expect from Border West
- No unnecessary up-selling
- We promise to never push services and products that are unnecessary to overall success
- No Long Term Contracts
- Our clients work with us because they choose to, and are free to cancel anytime
- Complete Transparency
- All budget costs are accounted for with detailed monthly reports
- Trial Period
- We encourage our clients to start with a small investment and let us prove our abilities
“They have done an amazing job with my company’s marketing needs. Always communicating with me, and updating me monthly. They are on point with everything, never have they tried to sell me something I don’t need. They really are passionate about what they do. I highly recommend them. Look no further!!”
DeAnn Lopez